About Us

Your Trusted Partner in Outdoor Advertising

Welcome to RooHa, Addis Ababa’s premier outdoor advertising provider specializing in state-of-the-art LED screen technology. Our mission is to transform how brands communicate with their audience by offering dynamic, high-impact advertising solutions that capture attention and drive results.

Founded with a vision to innovate the advertising landscape in Ethiopia, RooHa has grown into a leading player in the industry. Our journey began with a simple idea: to harness the power of digital technology to create engaging and memorable advertising experiences. Today, we are proud to serve a diverse range of clients, from local businesses to international corporations, helping them achieve their marketing goals through our cutting-edge LED screens.

At RooHa, we offer a comprehensive range of outdoor advertising solutions designed to meet the unique needs of each client. Our high-resolution LED screens are strategically placed in high-traffic areas across Addis Ababa, ensuring maximum exposure for your brand. Whether you need a short-term campaign to promote an event or a long-term strategy for sustained brand awareness, we have the expertise and technology to make it happen.

Our success is driven by a team of passionate and experienced professionals who are committed to delivering the best results for our clients. From our creative designers to our technical experts, every member of the RooHa team plays a vital role in ensuring the success of your advertising campaign.

We are committed to sustainability and reducing our environmental footprint. Our LED screens are energy-efficient and designed to operate with minimal environmental impact.

At RooHa, we believe in the power of visual storytelling to connect brands with their audience. Join us on our journey to revolutionize outdoor advertising in Addis Ababa and experience the difference our LED screens can make for your business.

Our Mission

To revolutionize outdoor advertising in Addis Ababa by providing state-of-the-art RooHa screens that offer great visibility, flexibility, and engagement.

Our Vision

To be the leading outdoor advertising provider in Ethiopia, known for our cutting-edge technology, creative solutions, and exceptional customer service.

Our Values

Innovation: Continuously pushing the boundaries of technology and creativity.

Quality: Delivering superior products and services that exceed expectations.

Integrity: Building trust through transparency and ethical practices.

Customer Focus: Putting our clients at the heart of everything we do.


Our Teams

Dedicated Specialists

Fasika Genzebe

Brand and Marketing Specialist

Yared Getachew

Operation and Account Management

Dereje Genzebe

IT and Enginering

Daniel G/Michael

Transportation and Logistics

Success Stories from Our Clients

Client A

Boosting Brand Awareness for a Local Retailer

  • Challenge: Increasing foot traffic to a new store location.
  • Solution: A dynamic LED ad campaign in high-traffic areas.
  • Result: A 30% increase in store visits within the first month.

Client B

Promoting a Major Event

  • Challenge: Driving ticket sales for a large concert.
  • Solution: Eye-catching LED ads with countdown timers and live updates.
  • Result: Sold-out event with a significant increase in social media engagement.

Client C

Enhancing Corporate Image

  • Challenge: Strengthening brand presence in the corporate sector.
  • Solution: A long-term LED advertising strategy featuring corporate values and achievements.
  • Result: Improved brand recognition and increased client inquiries.

Ready to Light Up the City with Your Brand?